Graphic Design Glossary

This glossary contains the words people can use to describe a web page while doing a screencast.

designer

noun

A person who plans the form, look, or workings of something before its being made or built, typically by drawing it in detail.

Example: If these other examples are accepted as design and not attributed to evolution (in part or it's entirety), the inference is that they were designed by a DESIGNER.

fr: designer

graphic

adjective

Relating to visual art, especially involving drawing, engraving, or lettering.

Example: Furthermore, Andriopoulos (2003, p.384) mentions that "gaining new knowledge can minimise mistakes that may occur in the creative process", while M Wilken (GRAPHIC designer on Margo Chase Design ) points out that experiences and things learned from previous projects are invaluable, since one can base on them and "recognise which elements about each product are appropriate to another product".

fr: graphique

color

noun

The property possessed by an object of producing different sensations on the eye as a result of the way the object reflects or emits light.

Example: COLOR #333333 [ dark grey] font-weight.

fr: couleur

image

noun

A representation of the external form of a person or thing in art.

Example: Clearly, Pergamon was also appreciated as a major cultural metropolis at the time and projected an IMAGE as the cultural heir to Athens.

fr: image

style

noun

A manner of doing something.

Example: Cultural web of M&S The assumption which constitute the paradigm reflect the common public perception that M&S is traditional, old-fashioned and lack of innovations as it always emphasis and launch classic STYLE clothing without any fashionable design.

fr: style

logo

noun

A symbol or other design adopted by an organization to identify its products, uniform, vehicles, etc.

Example: For customers, the presence of the corporate brand's LOGO on the product means trust, a seal of approval and a guarantee for quality and excellence.

fr: logo

product

noun

An article or substance that is manufactured or refined for sale.

Example: It is possible to keep Wild Boar completely indoors, but at the moment there is very little consumer interest in this PRODUCT (Harmony Herd, 2006).

fr: produit

art

noun

The expression or application of human creative skill and imagination, typically in a visual form such as painting or sculpture, producing works to be appreciated primarily for their beauty or emotional power.

Example: According to Conner (1995), pedagogy literally means the ART and science of educating children and often is used as a synonym for teaching.

fr: art

packaging

noun

Materials used to wrap or protect goods.

Example: Product: A successful product in the food retailing industry requires initial innovation, effective management, continual differentiation from competitors, attractive PACKAGING and clear benefits.

fr: emballage

advertise

verb

Describe or draw attention to (a product, service, or event) in a public medium in order to promote sales or attendance.

Example: Americans built skyscrapers to ADVERTISE companies' corporate images, inviting public recognition of the sheer audacity of America's commercial centres.

fr: afficher

technology

noun

The application of scientific knowledge for practical purposes, especially in industry.

Example: One main reason for this is their inability to keep up with the changes in TECHNOLOGY and consumer demand.

fr: technologie

icon

noun

A symbol or graphic representation on a screen of a program, option, or window, especially one of several for selection.

Example: Cited in Landau and Condit, Rise of the New York Skyscraper , p.354 An insatiable desire for prestige among affluent businessmen, who wished to exhibit their business acumen and prosperity using an ICON of real estate, escalated during this epoch.

fr: icône

aesthetic

adjective

Concerned with beauty or the appreciation of beauty.

Example: Packaging AESTHETIC, a cheery color with a tersely shape, is practicality favored by Chinese.

fr: esthétique

typography

noun

The art or procedure of arranging type or processing data and printing from it.

Example: This particular TYPOGRAPHY represents the image of a tear (of blood) falling down, a single word for a single drop ("only a little"), that crushes and spread into three words on the line below "on the ground".

fr: typographie

pixel

noun

A minute area of illumination on a display screen, one of many from which an image is composed.

Example: An appropriate applied electric field will cause the polar phase to spread out through the volume of the PIXEL.

fr: pixels

alignment

noun

Arrangement in a straight line, or in correct or appropriate relative positions.

Example: Figure 5 legend: Methods for pair-wise and multiple sequence ALIGNMENT are summarized.

fr: alignement

PDF

noun

A file format that provides an electronic image of text or text and graphics that looks like a printed document and can be viewed, printed, and electronically transmitted.

Example: PDF accessed on 06.03.07 Food and Agriculture Organisation. (2007).

fr: PDF

measure

noun

A standard unit used to express the size, amount, or degree of something.

Example: MEASUREs 1,2 and 3 managed to contract over 99% of available funds.

fr: mesure

font

noun

A set of type of one particular face and size.

Example: The main body of text was written using FONT size 20.

fr: police de caractère

spacing

noun

(in printing or writing) The amount of space between successive words, letters, or lines.

Example: The following table indicates the number of trees that can be grown given the SPACING required.

fr: espacement

grid

noun

A network of lines that cross each other to form a series of squares or rectangles.

Example: Hexagonal sampling GRID with pixels offset every other line 16 6.

fr: grille

This glossary was made with the Virtual Writing Tutor glossary maker and grammar checker.